Mynority Classics by DJ SARASA

Hip Hop Culture and World Music Inspired Gifts from JAPAN

I'm no Minority. I am MYnority. -DJ SARASA

Follow DJ SARASA, the founder of MYNORITY CLASSICS


“MYNORITY” is a word that was coined for individuals who follow their own beliefs, rather than those dictated by society and the status quo. People who choose to make their own path, as opposed to following the herd, are rare and will always be in the MYNORITY. <MYNORITY CLASSICS> is far from an ordinary women’s’ clothing line. Made in Japan, its products are bold and vibrant with a musically oriented style that brings out a woman’s true creative strength. <MYNORITY CLASSICS> is soon to become the CLASSIC street wear for the street-smart MYNORITY....

Have you ever found clothes that you really liked, only to learn that they were only available in men’s sizes? What about being super disappointed when your favorite men’s clothing line starts a women’s line, but suddenly they start featuring hearts, childish teddy bears and pastel colors? If you feel me, <MYNORITY CLASSICS> may be your last resort. <MYNORITY CLASSICS> is made by women, for women whose taste conflicts with the socially constructed image of how a “woman” should look and be. Let <MYNORITY CLASSICS> contribute to the fashion world today with a fresh style of our own.

Mynority Classic's producer and designer DJ SARASA is an internationally-acclaimed DJ from Tokyo, Japan who is known for her skillful ability to crossover Funk, Disco, Soul, Breakbeats and House music and has even impressed Grammy-winning artist, Questlove of The Roots. After witnessing her perform for the first time in Tokyo, Japan he tweeted “DJ SARASA is an ill DJ…” She has performed in countries all over the world including Japan, Canada, USA, Mexico, Australia, Germany, UAE, Korea, China, Singapore, Malaysia, Thailand, India for more than a decade.

DJ SARASA has supported numerous big international music acts in Japan such as George Clinton during his Japan show at Billboard Tokyo and The Roots at Blue Note Tokyo and organized events for Grandmaster Flash, DJ Scratch (EPMD) and many more. She has also backed up live performances of The Beatnuts, Talib Kweli and Illa J, the younger brother of the late J Dilla. Other artists she performed along with include a wide variety of artists such as Beat Junkies, Pete Rock, DJ Premier, Lauryn Hill, Common, Biz Markie, Mayer Hawthorne, MIA, The Brand New Heavies, DJ Snake, Skrillex, David Guetta and more.

DJ SARASA appears on national TV educating children about Hip Hop culture and self-expression such as on ETV- E Dance Academy. Furthermore, she has been asked to make a speech at Aizu University as a guest speaker. She has been featured in several music videos including "Rise of the Ghostface Killah" by Ghostface Killah, "Turnt Up" by Talib Kweli and "Delicious na kinyoubi" by Crystal Kay.

After a successful solo career, DJ SARASA formed XXX$$$ (pronounced "excess"), an international bass music unit with Ukrainian producer and artist, XLII in 2013. XXX$$$'s early live performances received such great reviews that they immediately got booked to perform for several series of Ultra Music Festival, one of the largest international electronic music festival movements that started in Miami, Florida. They have performed for the main stage of Ultra Japan and Ultra Music Festival Korea at the Seoul Olympic Stadium in 2014, and shared the same main stage as David Guetta, Skrillex and DJ Snake in 2015 at Ultra Japan.

DJ SARASA is also known as a fashion icon and trendsetter and has collaborated on a bag design "Bag of Noise" with the finest Japanese Bag brand, Master-Piece. The series were displayed in the window display of LUMINE MAN in Shibuya and became short of stockage immediately after release. SARASA also has her own lifestyle brand, Mynority Classics. Mynority Classics received world recognition in 2012 when they produced their "Hip Hop Playing Cards" and was featured on prominent street wear online media sites such as The Source and Hypebeast. Talib Kweli also endorsed them in his music video "Turnt Up" (2013).

DJ SARASA is the Creative Director of "Hip Hop Friends", a series of digital online stickers for LINE, a social media application for the mobile phone. "Hip Hop Friends" ranked as the #1 top selling sticker series for LINE in America and has expanded to 20+ countries including the UK, Germany, France, Italy, Spain, Russia and Kazakhstan.

DJ SARASA is also affiliated with the high end fashion scene in Japan and was the host DJ for "Vogue Fashion Night Out" and has hosted a variety of fashion industry parties and brand launches. Major clients include brands such as Louis Vuitton, FURLA and Rugby by Ralph Lauren.