Everyday Live As Yourself

Elay is a fashion lifestyle brand that is made for the ambitious, open minded and forward thinking person to exemplify their personality through what they wear.


Inspirations is a mirror in such of the minds of an ever growing and changing culture of people. Originally pronounced as “L-A” which represents the birth place of the brand, but as the Brand evolved we identified ourselves with a much more universal purpose. ELAY also became an acronym for “Everyday Live as Yourself”. It’s the core stance for one’s birthright to be free spirited yet challenge themselves to become better. Who you are and who you become is a journey and Elay represents that journey through fashion lifestyle.


Even in the pursuit of excellence we strive to deliver quality and always maintain a place of leadership in the ever changing popular culture. ELAY the art of fashion…..EVERYDAY LIVE AS YOURSELF.

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