DOIY

Contemporary homewares and lifestyle accessories

DOIY brings objects to life. We use design to create
objects with soul, interpreting reality to shape gems
of creativity that brings cheer to the modern life. Every
DOIY object is thought to be both used and admired,
owned and shared. No matter if you are on holiday,
enjoying a rainy day at home, keeping the rhythm of
your daily routine or having a party with your friends:
we create designs that bring emotion, make life brighter
and spice up our everyday lives with poetry and
amusement. Our philosophy at DOIY runs in a circle
where form does follow function. But function needs
emotion too.
DOIY was born out of an alchemy between people
seeking the same playful, intriguing, creative challenge.
Elodie’s restless creative mind and Jaime’s search for
beauty and perfectionism found themselves together
under the same sky. It’s Barcelona, in 2008. During an
improvised late night conversation their fate came in.
Against the picturesque backdrop of a tiny Spanish
apartment, Elodie and Jaime crossed their wills to
create: to use their creativity, youth, and enthusiasm
to shape something together. It didn’t take too long:
the next morning they quit their jobs.
A new democratic design: affordable and beautiful,
useful and charming, global and universal. The vision
was clear from the beginning, a huge help in those
early days when everything else was still blurry and
indefinite. Then it was the time for the first objects,
the big struggles and early successes. The great curiosity
and the unstopping will to explore made the
brand recognisable, expand on a global scale and,
most importantly, be loved. From Barcelona to Tokyo,
from New York to Paris, the brand grew and grew.
With endless passion, hard work, and great pleasure,
DOIY is now bringing creativity and beauty to many
people around the world: with the final aim to make
their lives better, even just a bit.