- Make Your Own Fancy! A few years ago, Fancy switched from being a traditional e-commerce retailer to a marketplace. As a marketplace, we no longer have to focus on buying and selling products ourselves. Instead, when a sale takes place on Fancy, the product is drop-shipped by one of our vendors and we receive a percentage commission on the transaction. Our customer finds the product she wants, our vendors open up a new risk-free sales channel and Fancy profits without holding inventory. We love this business model and want to help you operate your own marketplace.