- Sneaker of the week: Nike Air Max 97 Premium WMNS Since it's lineage was birthed in 1987, the Nike Air Max has been synonymous with elite performance, and a one of a kind style. The shoe's visible Air units which were first introduced as an experiment, have stuck around in the hearts and on the feet of sneaker heads everywhere. The Air Max 97 is a favorite among the line and its latest Premium womens shoe hits the shelves just in time for fall. The shoe's calming tones work perfectly with it's iconic design, and the responsive cushioning that it has became known for remains present. The Air Max line has never been afraid to take risks, and this latest color way continues to push the limit on just how far it can go.Fall Fashion The sun is shining, tan lines are in the works and no one wants to even think about the Fall. So instead of wrapping yourself in the same ol' scarf and wearing your boring leather jacket (we take it back, leather jackets are the sh*t), follow our guide to get some pieces that you can wear now that will still be IT items in a couple of months.La vie en rosé When we go shopping, there are many factors that can influence how and what we purchase. Studies show that visual cues, such as colors can trigger responses in our brain that affect the way we purchase products. In these studies, 85% of participants said they chose a particular product because of its color.Sneaker of the week: Nike Afropunk Airmax 90 The Nike Airmax 90 has been a mainstay in the sneaker culture for years, and its newest concept marks another landmark collaboration in its storied history. Its 'Afropunk' edition combines a denim toe box with traditional African patterns on the swoosh and tongue region. The shoe is topped off with a gum sole and matching stitching, which coordinate perfectly with the color scheme itself.