NYC is still buzzing, coming off of Fancy’s 2nd annual Holiday Run Up, an innovative retail concept which brought together the world's best brands and influencers to create a once in a lifetime experience for attendees. Fancy, the leader in social e-commerce, has perfected the art of transporting their digital experience into the physical world.
Browsing Fancy’s site or app, you are greeted by an endless array of cool products, experiences, influencers, and the like. Transplanting all of this into the real world is no small feat, and the physical space did not disappoint. Those who stopped by the 25,000 ft location, in the shadow of the High Line, were greeted by awesome gadgets, the latest fashions, and performances by the most sought after artists.
It felt like every few hours, another artist or celebrity was dropping by to take part in the festivities. If you were lucky, you got to watch legendary producer Mike Dean (Kanye West, Travis Scott) produce a hit record from scratch in front of the crowd. Or maybe you were there to catch Rick Ross drop bars in an impromptu freestyle.
It’s possible you got to be in attendance while super model Chantel Jeffries was DJing, or you may have been there to witness Amina Blue, Kanye’s go-to model, do her holiday shopping. Suffice it to say, if you weren’t there the entire 5 days, you missed something. Not surprisingly, some people were there everyday. Not to be forgotten, the Run Up also featured performances by Desiigner, Travis Scott, D.R.A.M., A$AP Ferg, Cam’ron, Rae Sremmurd, Rick Ross and more.
The Fancy Run Up in NYCFeaturing Rick Ross, Chantel Jeffries, Mike Dean, A$AP Ferg, Rae Sremmurd more!
No matter where you found yourself in the space, you were surrounded by offerings from the world's coolest brands. You had the option to turn-up at the coffee bar hosted by Califia Farms, or with liquor tastings by Concha y Toro, 1800 Tequila and Grand Marnier (or do both). Fancy also brought together 40+ of the best up and coming brands, which spawned collaborations like the one between Amber Rose and Janine Cascio, who produced a “F**K YO POOL TABLE” hoodie.
If you couldn’t make it, you missed out. But you can still shop the brands and check out the influencers who were at the Run Up below: