Fancy & G-Eazy Pop Up Shop Gerald's in Oakland features retail, a cafe and a barber shop
G-Eazy, born Gerald Gillum, is celebrating the one year anniversary of the release of his breakthrough second album, When It’s Dark Out, in style with a new pop up shop powered by Fancy. Despite having already opened pop-up shops in S.F., L.A., New York, and New Orleans, this is the first pop-up in his native Oakland. The innovative retail space, Gerald’s features shopping, a barber as well as a cafe on-site.
The innovative retail space, called Gerald’s , features shopping, a barber as well as a cafe on-site
Items being offered include G-Eazy merchandise as well as exclusive collaborative items with New Era, The Oakland A’s and Levi’s. The pop-up is located in the historic Cathedral Building at 1615 Broadway in Oakland from December 10th to December 16th. The Oakland native is bringing friends and special guests to help him celebrate his platinum-certified, When It’s Dark Out, which has racked up over 1.5 billion streams since its release in December of 2015.
Each day throughout the week will feature different events for fans and the community. There is a G-Eazy meet and greet on Tuesday, a signing from Vallejo rapper Nef the Pharaoh and Berkeley emcee Caleborate on Wednesday, as well as a Too $hort listening party on Thursday.
The event will also give fans the opportunity to give back. G-Eazy has partnered various regional charities to collection monetary donations for those in need, including the victims of the Oakland fire. On Friday, the last day of the pop-up Mistah F.A.B. will hold his annual toy drive, though attendees are encouraged to bring charity donations throughout the week.