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Fancy Holiday Shop 2016

Fancy, the destination for consumers to discover and buy amazing goods curated by a global community, announces its holiday pop-up shop and performance space, The Run Up, at 461 West 14th Street - December 8th through December 11th. A VIP / Press preview event is planned for December 7th. Located at the 14th Street entrance of the famed High Line Park, the 25,000 square foot space builds upon the success of the Fancy digital brand by creating a real-world experience featuring Fancy’s fresh and progressive take on retail.

The 25,000 square foot space builds upon the success of the Fancy digital brand by creating a real-world experience featuring Fancy’s fresh and progressive take on retail.

With more than 40 celebrated and emerging brands participating, an eclectic array of carefully selected products is being offered along with a series of events, private dinners and live performances. Tesla will provide test drives and courtesy transportation vehicles for industry attendees.

The Run Up will feature a gifting suite with Apple Pay and Square, an on-site coffee bar hosted by Califia Farms, liquor tastings by Concha y Toro, 1800 Tequila, Grand Marnier and a performance center built by Guitar Center which will host each evening’s performances.

The event space has been outfitted by renowned furniture start-up, Grey Cork. Fancy.com will work with Virgin Unite presenting Oceans Unite as its strategic non-profit partner who will be presenting custom products designed by Sir Richard Branson.

Perfect for the holiday shopping season – guests can shop everything from contemporary fashions from some of today’s most interesting brands, including Drifter, Oxosi, RYU (Respect Your Universe) to jewelry from IF & Co., jeweler to your favorite celebrities. In addition, The Run Up will feature home goods to spice up your living space, including digital art from Depict, Moscow Copper’s original hammered copper goods, Hovercam’s real-time video projection cameras or some fresh ‘smell-good’ from The Fragrance Group. With more than 40 brands on-site, there’s something for anybody on your list…but most importantly, for yourself!

Check out a list of brands, items and people you'll see at the run up below!

Aera: Aera completely reinvents how you fragrance your home by creating the ideal ambience for every space and every occasion.

WizPack: Being able to take your music on the go while ensuring portable power to all your smart devices is key to today’s busy students, young professionals and all individuals with an active lifestyle.

Audeze: Cool design, a comfy fit, and exceptional sound quality make the headphones well worth their hefty price tag.

Tosso: Tosso is an online store & blog that inspires active, unplugged, fun experiences, through beautifully designed, unique games, products and information.

Bevel: Bevel, by Walker & Company, provides premium grooming products & services, designed to help reduce razor bumps & skin irritation.

Depict: The Depict Frame is a cutting-edge display which represents the new era of elegant and contemporary digital frames for connoisseurs and collectors alike.

DISA: DISA is a line of simple, minimalistic and modern handmade children’s clothes. We use only natural fabrics like cotton and linen, and organic fabrics when available. All of our products are designed and delicately crafted by hand in NY.

Moscow Mule: The perfect combination of vodka and ginger beer, housed in a solid copper mug that kept the drink cold and enhanced its flavor and aroma.

Dot: Affordable and innovative E-Braille reader for the visually impaired people around the globe

Drifter: The drifter ethos is to move forward, to constantly evolve. They create garments that transcend age, time, and space.

Duposh: Duposh crafts a semblance that embodies the essence of individuality and attitude. When carrying a DUPOSH, one must feel the electric charge of confidence and adorn a cloak of certainty.

Trackr: Tired of losing your keys, wallet, or phone? Attach the coin-sized TrackR bravo to any item - then use the TrackR app to locate it in seconds.

GFLN: Throwing a party? From drink sleeves to flasks, we've got the goods. Staying in for the night? We've got a sweater for that. Heading out with your friends? Check out our tees and tanks.

Hover Cam: The first Embedded Artificial Intelligence powered mass-consumer flying camera of its kind that’s easy-to-use, safe, and portable - ideally suited to capture you during your sojourns around the world from breathtaking perspectives.

HButler: HButler has built a credible reputation as a gift (handbag accessories) company, which has made signifcant inroads into the gift, fashion and accessory market.

If & Co: If & Co. makes the highest of high-end jewelry for the hip hop community and young Hollywood. As for the “celebrity factor”, their clients are a who’s who of heavy weights from all sides of the entertainment industry.

Janine Cascio is a Model-preneur

Jiusko: Jiusko (Jee/ass/Ko) is a truly international brand that is proudly manufactured in China.

Koio: The journey began in 2014, with a mission to create our personal dream shoe, one that would accompany us on any quest and adapt to any situation.

Lace By Tanaya: Lace by Tanaya has been spotted on the likes of Beyonce, Zendaya, Kylie Jenner, Kendall Jenner, Khloé Kardashian, Janelle Monáe, Alicia Keys, and more.

Little Moon Essentials: Little Moon Essentials is a natural bath and body care brand that prides itself in our hand-made products.

Traplord: Traplord is street fashion extension of A$AP Ferg's brand. Traplord is a New York City based clothing and lifestyle company, founded by A$AP Mob member, A$AP Ferg.

Nanoleaf: NanoLeaf doesn’t believe that people should have to compromise style to save the planet.

Neely and Chloe: Neely and Chloe combines their love of accessories with our passion for design that is both elevated and timeless.

Nima: Nima enables people to be their healthiest selves by giving them the power to know what’s in their food.

OXOSI: OXOSI was founded so that the art and design of Afromodernism can live forever. #vivaAfrica

Rare: Rare not only offers "rare" sneakers, but also offers hand-crafted clothing, fashion-forward urban accessories, and high end jewelry needs.

RYU: You will find RYU on the mat, in the box, and in the wild. We run, lift, swim, bike, climb, kick, jump and throw. We measure success in reps completed and laps to go.

Sitpack: Sitpack lets you enjoy all the benefits of portable resting without being a burden to bring along.

Skybuds: Skybud's provide unencumbered audio the way it was meant to be heard. Wherever. Whenever.

SOLSOL: SOLSOL™ is not just a "Brand" name, but a "Statement" for everyone who believes in clean energy, in healing our world (lowering our CO2 emissions) and making a difference "One SOLSOL&trade.

Solar Jar: The Consol Solar Jar™ is ideal for garden lighting, decorating your table and other areas.

The Fragrance Group: The Fragrance Group was founded as the exclusive US distributor for a select group of prestige specialty fragrances.

Watch Gang: Watch Gang wants one person a month to have an awesome Rolex they'll cherish forever and hopefully pass down to their family the way my dad just did for me.

Mike Dean is best known for recording and mixing songs for major artists across the American hip hop industry such as Jay Z, Travis Scott, and Kanye West.

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